September 11
Skills-based volunteering
Establish the AFMD tool as the benchmark for measuring workplace inclusion
Location
7 rue Pasquier
City
75008 Paris
Constraints & risks (logistical, physical, emotional)
None.
Description
In 2025, AFMD launched an inclusion measurement tool. It is both a unique, innovative model that goes beyond siloed metrics by discrimination criteria, and an unprecedented mirror-based measurement that evaluates the cross-functional actions undertaken by organisations while also capturing employees' sense of inclusion. Ten public and private employers took part in this first edition. Building on that experience, we have been working since the beginning of 2026 to evolve the tool based on the feedback received. Our goal is to democratise this silo-free measurement as widely as possible. However, we face several obstacles: other organisations have begun developing similar (but different) tools that they market more effectively, and we do not yet have the in-house resources or skills to invest in genuine prospecting and dissemination.
We would need three types of support:
1. Market intelligence / prospecting: identifying organisations and equality, diversity & inclusion managers. Deliverable: creation of a contact file cross-referencing our database (members / non-members) with the new organisations you identify.
2. Strategy: discussions and brainstorming on the best way to reach out to them (email / LinkedIn).
3. Marketing: a fresh perspective on our key messages and on the communication plan we will build over the summer, as well as ideas and recommendations for the 2027 edition.