The support offered by our association is entirely free for our beneficiaries. To fund our work, we therefore rely on the support of the general public alongside our private and institutional partners.
Issue and objectives: Today, donations from the general public represent only around 12% of our budget, and our donor base remains limited, which often pushes us to solicit the same people repeatedly. With a view to sustaining our financial resources, we now wish to renew and broaden our donor base. To achieve this, we would like your help in defining a strategy that allows us to acquire new qualified leads (digital marketing advice, target audience definition, paid-media campaigns, etc.) with the ambition of subsequently converting them into committed donors.
