Family Caregivers Growth Hacking

Location

54 Rue de la Folie-Regnault

City

75019 PARIS

Constraints & risks (logistical, physical, emotional)

N/A

Description

When someone has a physical disability, their life changes in many ways. Their family and friends are also affected and often become caregivers. The daily challenges they face are numerous (complex administrative tasks, physical and emotional fatigue), leaving little respite in this responsibility they take on. We offer a programme for family caregivers that aims to break isolation, encourage peer-to-peer experience sharing and support the adaptation journey. This programme is open to all caregivers of people with motor disabilities and is entirely free. It includes a retreat in a beautiful setting to step out of daily life and exchange with peers, as well as video calls to continue the discussions and address priority needs. Issue and objectives: Today, we struggle to recruit family caregivers and find it difficult to raise awareness of our programme and to fill the 5 retreats offered each year between March and November. We would like your help in defining a strategy to promote our programme. This strategy should be comprehensive and concrete, drawing on different levers (identifying prescribers, engagement quizzes, social media communication, paid media, etc.).