Other required skills (specific tools, coding, manual skills, etc.)
Marketing, sales and customer/user experience; Digital and emerging technologies
Description
The Association is little known in France, especially its child-sponsorship programme, which represents nearly 60% of its revenue. The Association wishes to double its number of sponsorships in France (currently 134). To do so it has strong arguments: sponsored children have access to medical care, psychological support if needed, and sports, arts and music programmes to reach their full potential; and sponsors can develop a genuine bond of friendship and mutual support with the children through regular exchanges of letters.
The day will be organised around two teams of 5 people:
- Morning: the first team will hand out flyers in the field while the second stays at the Association to analyse the situation and develop an action plan.
- Midday: both teams meet up for lunch together.
- Afternoon: roles are swapped — the first team works on strategic analysis while the second goes out to hand out flyers.
- End of day: each team presents its vision and recommendations to build awareness for the Association.
